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Fairfield County Business Owner Attorney

If you are thinking about starting a business, one question you will run into is where to physically carry out your business. Many entrepreneurs assume that they will use space inside their home as their primary workspace. There are several advantages and disadvantages associated with using your home as your place of business. Depending on the type of business you intend to start, you may not even have the option of running the business out of your home.

Is it Legal to Have a Home Business?

The first question you must ask before you can decide where to house your business is whether home-based businesses are even allowed at your residence. You will need to research city and county zoning laws to determine if you can lawfully run a business from your home. If you rent your home, you will need to read your lease and determine if it disallows home businesses. Homeowners associations may also enforce rules regarding home businesses.  

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Fairfield County business law attorney

What is in a name? When it comes to small businesses, the importance of your business’s name cannot be overstated. Choosing the right business name can increase brand recognition and establish your reputation. Once you have decided on a great name for your business, it is essential to take steps to protect that name. Failure to do so can lead to customer confusion, harm your bottom line, and even create legal problems.  

Choosing a Name for Your Company That Will Help Your Business Thrive

The name you choose for your business will become an integral part of your overall brand. When choosing a name, it is important to consider the scope of your business and whether you intend on growing your business in the future. Do not choose a name that limits you to only one type of product or service. It is also crucial to choose a name that is catchy, easy to pronounce, and gives potential customers an idea of what your business provides.

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Stamford, CT business law attorney

In the past several decades, the Internet has become a regular part of most people’s daily lives. Consumers use the Internet for everything from banking to choosing a restaurant. Online reviews can make or break a small business. If you are a Connecticut small business owner, you may be looking for ways to increase your profits and grow your business, especially after the economic downturn caused by COVID-19. Whether you own a retail store, restaurant, marketing company, or another type of business, managing your online reputation is vital. The way that your business handles online reviews can be a major contributor to your business’s success or failure. Potential customers may also be looking at them for information on your company’s continued COVID-19 precautions. 

How Can Online Reviews Influence the Success of a Small Business?

Most consumers want to make an informed decision when it comes to spending their hard-earned money on products or services. Small businesses – especially startups and new businesses – must carefully manage their online presence. Whether the reviews are on Facebook, Yelp, TripAdvisor, or another website, online reviews can make a huge difference. One recent survey conducted by BrightLocal showed that nearly 90 percent of consumers read online reviews for local businesses.

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Fairfield County family business law attorney

If you are like many people, you see business ownership as a means of determining your own destiny and creating a legacy. A family business can be a great way to ensure that you get to work with your loved ones on business ideas that you feel passionate about. The benefits of business ownership are considerable. However, starting a family business also involves substantial risk. When starting a family business, it is important to work with a skilled business law attorney so you can avoid mistakes that can lead to legal problems and financial hardship.  

Choose a Business Structure and Develop a Solid Business Plan First

For many aspiring business owners, one of the biggest appeals of starting a business is having a great deal of creative control over the business. You may be eager to name your business, start social media and marketing campaigns, and begin developing your products and services. However, the best way to ensure that your business will be as successful as possible is to first develop a business plan. As the saying goes, failing to plan is planning to fail. Your business plan should include information about:

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Long Island Sound business law attorney

Being a business owner comes with considerable perks. However, owning a business also takes a great deal of time and personal sacrifice. If you are currently a business owner or you plan to become one soon, the end of the year is a great time to take inventory of your situation and re-establish your goals for the new year. It is possible that the COVID-10 pandemic may have affected your company negatively this past year. Evaluating how you are spending your time, money, and effort is important to stay on the path to success and there is no better time to do so than now.

Find Sources of Wasted Time and Resources

Although it may seem counter-intuitive, one of the best skills a business owner can develop is knowing when to give up on a particular project or idea. If you are like most business owners and entrepreneurs, there are projects on which you are spending a considerable amount of your time and energy that are not benefiting you. Think about how you invested your time in 2020. Have the ideas you invested in paid off or have they only led to frustration and dead ends? Beware of falling victim to the sunk cost fallacy. The new year may be the perfect time to abandon fruitless ideas in favor of ideas that have a greater chance of success.

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Stamford, CT business law attorney

Although more and more companies are conducting business virtually these days, the location you choose for your business can have significant consequences. Your location has the potential to literally make or break your business. Choosing the wrong location can lead to financial problems, legal headaches, and fewer customers. However, many entrepreneurs and new business owners underestimate the importance of choosing the right business location. When deciding where to headquarter your startup, make sure to consider the following tips.

Focus on Increasing Customer Accessibility

You have probably already spent a great deal of time thinking about how to price your products and services. However, have you considered how accessibility could impact your profitability? Many shoppers are willing to pay slightly higher prices if a store or business is easy to get to or adjacent to an establishment they are already planning to visit. When choosing a location, consider how many of your customers will arrive on foot versus the number of customers who will drive. Make sure not to forget about parking concerns.

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