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Fairfield County business law attorney

What is in a name? When it comes to small businesses, the importance of your business’s name cannot be overstated. Choosing the right business name can increase brand recognition and establish your reputation. Once you have decided on a great name for your business, it is essential to take steps to protect that name. Failure to do so can lead to customer confusion, harm your bottom line, and even create legal problems.  

Choosing a Name for Your Company That Will Help Your Business Thrive

The name you choose for your business will become an integral part of your overall brand. When choosing a name, it is important to consider the scope of your business and whether you intend on growing your business in the future. Do not choose a name that limits you to only one type of product or service. It is also crucial to choose a name that is catchy, easy to pronounce, and gives potential customers an idea of what your business provides.

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