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Stamford, CT business law attorney

In the past several decades, the Internet has become a regular part of most people’s daily lives. Consumers use the Internet for everything from banking to choosing a restaurant. Online reviews can make or break a small business. If you are a Connecticut small business owner, you may be looking for ways to increase your profits and grow your business, especially after the economic downturn caused by COVID-19. Whether you own a retail store, restaurant, marketing company, or another type of business, managing your online reputation is vital. The way that your business handles online reviews can be a major contributor to your business’s success or failure. Potential customers may also be looking at them for information on your company’s continued COVID-19 precautions. 

How Can Online Reviews Influence the Success of a Small Business?

Most consumers want to make an informed decision when it comes to spending their hard-earned money on products or services. Small businesses – especially startups and new businesses – must carefully manage their online presence. Whether the reviews are on Facebook, Yelp, TripAdvisor, or another website, online reviews can make a huge difference. One recent survey conducted by BrightLocal showed that nearly 90 percent of consumers read online reviews for local businesses.

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