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Fairfield County business law attorney

What is in a name? When it comes to small businesses, the importance of your business’s name cannot be overstated. Choosing the right business name can increase brand recognition and establish your reputation. Once you have decided on a great name for your business, it is essential to take steps to protect that name. Failure to do so can lead to customer confusion, harm your bottom line, and even create legal problems.  

Choosing a Name for Your Company That Will Help Your Business Thrive

The name you choose for your business will become an integral part of your overall brand. When choosing a name, it is important to consider the scope of your business and whether you intend on growing your business in the future. Do not choose a name that limits you to only one type of product or service. It is also crucial to choose a name that is catchy, easy to pronounce, and gives potential customers an idea of what your business provides.

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Stamford, CT business law attorney

In the past several decades, the Internet has become a regular part of most people’s daily lives. Consumers use the Internet for everything from banking to choosing a restaurant. Online reviews can make or break a small business. If you are a Connecticut small business owner, you may be looking for ways to increase your profits and grow your business, especially after the economic downturn caused by COVID-19. Whether you own a retail store, restaurant, marketing company, or another type of business, managing your online reputation is vital. The way that your business handles online reviews can be a major contributor to your business’s success or failure. Potential customers may also be looking at them for information on your company’s continued COVID-19 precautions. 

How Can Online Reviews Influence the Success of a Small Business?

Most consumers want to make an informed decision when it comes to spending their hard-earned money on products or services. Small businesses – especially startups and new businesses – must carefully manage their online presence. Whether the reviews are on Facebook, Yelp, TripAdvisor, or another website, online reviews can make a huge difference. One recent survey conducted by BrightLocal showed that nearly 90 percent of consumers read online reviews for local businesses.

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Fairfield County business law attorney breach of contract

There are many perks to being a business owner, but you must always be vigilant for legal mistakes that could make your company vulnerable to lawsuits. A lawsuit against your small business has the potential to destroy not only the company but your personal finances as well. Preventing lawsuits is a vastly superior strategy compared to dealing with lawsuits once they have already been filed. One of the best ways that you can minimize the chances of your business being the subject of a lawsuit is to work with an experienced business law attorney.

Lawsuits That Could Dramatically Impact Your Business

Unfortunately, there is no way to guarantee that your business will never be sued. However, there are many steps you can take to lower the chances of being successfully sued as much as possible. Some of the most common lawsuits affecting small businesses include:

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Long Island Sound business law attorney

Being a business owner comes with considerable perks. However, owning a business also takes a great deal of time and personal sacrifice. If you are currently a business owner or you plan to become one soon, the end of the year is a great time to take inventory of your situation and re-establish your goals for the new year. It is possible that the COVID-10 pandemic may have affected your company negatively this past year. Evaluating how you are spending your time, money, and effort is important to stay on the path to success and there is no better time to do so than now.

Find Sources of Wasted Time and Resources

Although it may seem counter-intuitive, one of the best skills a business owner can develop is knowing when to give up on a particular project or idea. If you are like most business owners and entrepreneurs, there are projects on which you are spending a considerable amount of your time and energy that are not benefiting you. Think about how you invested your time in 2020. Have the ideas you invested in paid off or have they only led to frustration and dead ends? Beware of falling victim to the sunk cost fallacy. The new year may be the perfect time to abandon fruitless ideas in favor of ideas that have a greater chance of success.

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Fairfield County business law attorney breach of contract

Business contracts are an integral part of a successful entrepreneurial career. Whether it is a purchase order, bill of sale, employment contract, lease agreement, or another type of contract, knowing how and when to use contracts is a vital skill. When a party subject to a contract violates any of the contract’s terms and conditions, the violating party may face a breach of contract claim. The party wronged by the violation may be entitled to damages. As a small business owner, writing clear and effective contracts with help from an experienced business lawyer is one of the best ways to avoid facing liability for breach of contract.  

Failure to Fulfill the Requirements of a Contract

There are several different types of contract breaches. A minor breach of contract is one that involves non-fulfillment of a minor detail in the contract. These breaches do not impact the overall purpose of the contract and are typically able to be resolved outside of court. An anticipatory breach or anticipatory repudiation occurs when the breaching party notifies the non-breaching party that it will not be satisfying the terms of the contract. A material breach of contract is one that is so significant that it prevents the parties from being able to execute the responsibilities contained in the contract. Anticipatory breaches and material breaches often lead to legal actions.

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